ABA 401: STRATEGIC MARKETING TECHNIQUES, AI & COMMUNICATION SKILLS FOR IMPACTFUL CUSTOMER RELATIONSHIP EXCELLENCE

In an era where customer experience defines brand success, organizations must combine strategy, communication, and technology to build lasting relationships. This program equips Marketing Directors, Brand Managers, and Customer Experience Leaders with practical skills to design strategic marketing campaigns, leverage AI insights, and master persuasive communication for measurable customer engagement and loyalty.

Core Objectives:

  • Strategic Marketing Techniques: Learn methods to craft data-driven, targeted, and results-focused marketing strategies.

  • AI-Enhanced Customer Insights: Acquire skills to analyze behavior, predict trends, and personalize engagement using AI tools.

  • Effective Communication & Relationship Management: Develop practical techniques to build trust, influence stakeholders, and strengthen customer loyalty.

  • Impactful Customer Experience: Apply integrated strategies to enhance satisfaction, retention, and long-term business growth.

Participants will gain actionable expertise to elevate marketing performance, deepen customer relationships, and drive measurable brand impact.

Date

Jan 12 - 17 2026
Expired!

Time

8:00 am - 4:00 pm

Local Time

  • Timezone: Europe/Paris
  • Date: Jan 12 - 17 2026
  • Time: 9:00 am - 5:00 pm

Cost

KES99,850.00

Location

Sarova Whitesands, Mombasa
Mombasa
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