S-MBE 404 SGID • SACCO Governance & Institutional Development 8 CPD Points NITA Accredited

DIGITAL MEMBER RELATIONSHIP MANAGEMENT: USING CRM, ANALYTICS AND DIGITAL CHANNELS TO IMPROVE ACQUISITION, SERVICE & RETENTION

Member Experience, Business Growth & Workforce Performance — SACCO Leadership & Performance Calendar, Jul–Dec 2026.

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Programme Overview

DIGITAL MEMBER RELATIONSHIP MANAGEMENT: USING CRM, ANALYTICS AND DIGITAL CHANNELS TO IMPROVE ACQUISITION, SERVICE & RETENTION Track: Member Experience, Business Growth & Workforce Performance. Duration and fees: 7 days — KES 89,850; 14 days — KES 149,850.

Key Learning Objectives Core Outcomes

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Master boardroom oversight and fiduciary stewardship mechanisms.
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Integrate data science and AI models into institutional workflows.
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Overcome common audit failures and institutional compliance bottlenecks.
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Formulate actionable 90-day institutional transformation plans.

Curriculum Breakdown

4 Modules
Module 1
Fiduciary Responsibility, Ethical Leadership & Board Synergy
Understanding legal liabilities, statutory reporting, and governance codes.
Module 2
Applied Data Analytics & Automated Institutional Dashboards
Hands-on case studies building live queries and decision matrices.
Module 3
Risk Governance, Crisis Mitigation & Audit Readiness
Navigating regulatory inspections, internal controls, and fraud prevention.
Module 4
Executive Action Labs & Capstone Certification
Peer presentations, adoption roadmaps, and CPD certificate issuance.

Target Audience

This executive curriculum is calibrated for senior leaders and institutional executives:

Customer service call-centre marketing HR operations product-development and branch teams.
Standard Investment
KES 89,850.00
+ VAT per delegate (Inclusive of conference materials, meals & CPD certification)
Dates: 11 – 17 Oct 2026
Venue: Mombasa | Naivasha | Kisumu | Eldoret | Machakos | Nakuru | Others, Multiple venues
Division: SGID
CPD Accreditation: 8 CPD Points
Certification: Verifiable QR Certificate
NITA Levy: Fully Reimbursable
Book / Register Delegates Request as In-House Cohort
Questions? Call 24/7 Hotline: +254 722 998105

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SGID • S-MBE 404
DIGITAL MEMBER RELATIONSHIP MANAGEMENT: USING CRM, ANALYTICS AND DIGITAL CHANNELS TO IMPROVE ACQUISITION, SERVICE & RETENTION
11 – 17 Oct 2026 • Mombasa | Naivasha | Kisumu | Eldoret | Machakos | Nakuru | Others, Multiple venues
Tuition / Delegate KES 89,850.00
By submitting, you confirm the reservation. NITA levy reimbursable.
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