ABA 404 BTS • Business Transformation & Strategy 8 CPD Points NITA Accredited

PUBLIC RELATIONS, COMMUNICATIONS & BRAND POSITIONING MASTERCLASS: NAVIGATING DIGITAL PLATFORMS, STRENGTHENING INSTITUTIONAL IDENTITY & PUBLIC CONFIDENCE

In an increasingly connected and digital world, effective public relations, strategic communication, and strong brand positioning are essential for building institutional credibility and stakeholder trust. This program equips Public Relations Officers, Communication Professionals...

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Programme Overview

In an increasingly connected and digital world, effective public relations, strategic communication, and strong brand positioning are essential for building institutional credibility and stakeholder trust. This program equips Public Relations Officers, Communication Professionals, Marketing Teams, Corporate Affairs Practitioners, Spokespersons, Media Relations Officers, and Organizational Leaders with practical skills to navigate digital platforms, strengthen institutional identity, and enhance public confidence through impactful communication strategies. Participants will gain actionable expertise to strengthen public relations capabilities, enhance communication effectiveness, elevate institutional brand positioning, and foster stakeholder trust that supports long-term organizational success.

Key Learning Objectives Core Outcomes

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Strategic Public Relations & Media Engagement: Learn strategies to manage public perception, build positive media relationships, and effectively communicate organizational messages to diverse audiences.
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Digital Communication & Platform Management: Acquire skills to leverage digital platforms, social media channels, and emerging communication technologies to enhance engagement, visibility, and stakeholder outreach.
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Brand Positioning & Institutional Identity: Develop approaches to strengthen organizational reputation, establish a compelling institutional identity, and differentiate the organization in a competitive and dynamic environment.
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Stakeholder Communication & Public Confidence: Apply techniques to foster meaningful stakeholder relationships, manage communication challenges, enhance transparency, and build lasting public trust and confidence.

Curriculum Breakdown

4 Modules
Module 1
Fiduciary Responsibility, Ethical Leadership & Board Synergy
Understanding legal liabilities, statutory reporting, and governance codes.
Module 2
Applied Data Analytics & Automated Institutional Dashboards
Hands-on case studies building live queries and decision matrices.
Module 3
Risk Governance, Crisis Mitigation & Audit Readiness
Navigating regulatory inspections, internal controls, and fraud prevention.
Module 4
Executive Action Labs & Capstone Certification
Peer presentations, adoption roadmaps, and CPD certificate issuance.

Target Audience

This executive curriculum is calibrated for senior leaders and institutional executives:

Board Members & Directors Chief Executive Officers Heads of Finance & Internal Audit Public Sector Directors & PSs County Executive Committee Members Senior Managers & Strategists
Standard Investment
KES 99,850.00
+ VAT per delegate (Inclusive of conference materials, meals & CPD certification)
Dates: 19 – 23 Oct 2026
Venue: Safari Club Hotel, Nairobi, Nairobi
Division: BTS
CPD Accreditation: 8 CPD Points
Certification: Verifiable QR Certificate
NITA Levy: Fully Reimbursable
Book / Register Delegates Request as In-House Cohort
Questions? Call 24/7 Hotline: +254 722 998105

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BTS • ABA 404
PUBLIC RELATIONS, COMMUNICATIONS & BRAND POSITIONING MASTERCLASS: NAVIGATING DIGITAL PLATFORMS, STRENGTHENING INSTITUTIONAL IDENTITY & PUBLIC CONFIDENCE
19 – 23 Oct 2026 • Safari Club Hotel, Nairobi, Nairobi
Tuition / Delegate KES 99,850.00
By submitting, you confirm the reservation. NITA levy reimbursable.
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