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DTSTART:20260727T102521
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CREATED:20260623
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TRANSP:OPAQUE
SUMMARY:ABA 404: PUBLIC RELATIONS, COMMUNICATIONS & BRAND POSITIONING MASTERCLASS: NAVIGATING DIGITAL PLATFORMS, STRENGTHENING INSTITUTIONAL IDENTITY & PUBLIC CONFIDENCE
DESCRIPTION:In an increasingly connected and digital world, effective public relations, strategic communication, and strong brand positioning are essential for building institutional credibility and stakeholder trust. This program equips Public Relations Officers, Communication Professionals, Marketing Teams, Corporate Affairs Practitioners, Spokespersons, Media Relations Officers, and Organizational Leaders with practical skills to navigate digital platforms, strengthen institutional identity, and enhance public confidence through impactful communication strategies.\nCore Objectives:\nStrategic Public Relations & Media Engagement: Learn strategies to manage public perception, build positive media relationships, and effectively communicate organizational messages to diverse audiences.\nDigital Communication & Platform Management: Acquire skills to leverage digital platforms, social media channels, and emerging communication technologies to enhance engagement, visibility, and stakeholder outreach.\nBrand Positioning & Institutional Identity: Develop approaches to strengthen organizational reputation, establish a compelling institutional identity, and differentiate the organization in a competitive and dynamic environment.\nStakeholder Communication & Public Confidence: Apply techniques to foster meaningful stakeholder relationships, manage communication challenges, enhance transparency, and build lasting public trust and confidence.\nParticipants will gain actionable expertise to strengthen public relations capabilities, enhance communication effectiveness, elevate institutional brand positioning, and foster stakeholder trust that supports long-term organizational success.\n
URL:https://capabuil.com/book-trainings/aba-404-public-relations-communications-brand-positioning-masterclass-navigating-digital-platforms-strengthening-institutional-identity-public-confidence-2/
LOCATION:Safari Club Hotel, Nairobi
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