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DTSTART:20260530T141256
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CREATED:20251202
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TRANSP:OPAQUE
SUMMARY:ABA 404: PUBLIC RELATIONS, COMMUNICATIONS & BRAND POSITIONING MASTERCLASS: NAVIGATING DIGITAL PLATFORMS, STRENGTHENING INSTITUTIONAL IDENTITY & PUBLIC CONFIDENCE
DESCRIPTION:In a digitally connected world, strategic communication shapes public perception and institutional credibility. This program equips PR Officers, Communications Managers, and Brand Leaders with practical strategies to leverage digital platforms, strengthen organizational identity, and build public trust while enhancing stakeholder engagement and brand visibility.\nCore Objectives:\n\n\nDigital Platform Mastery: Learn effective methods to communicate across social media, websites, and emerging digital channels.\n\n\nBrand Positioning & Institutional Identity: Develop strategies to define, protect, and amplify organizational image and reputation.\n\n\nStakeholder Engagement & Public Confidence: Acquire practical techniques to foster trust, transparency, and lasting relationships.\n\n\nStrategic Communication & Crisis Management: Apply tools to manage messaging during change, challenges, or reputational risk.\n\n\nParticipants will gain actionable skills to elevate institutional communications, reinforce brand positioning, and inspire confidence among stakeholders and the public.\n
URL:https://capabuil.com/book-trainings/aba-404-public-relations-communications-brand-positioning-masterclass-navigating-digital-platforms-strengthening-institutional-identity-public-confidence/
LOCATION:Nairobi
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